a) Stuff
inside the jars
Our clients
tell us that photography showing the actual product instead of closed containers
helps them increase online sales by an average of 14%. Like you, we also create
a lot of photography featuring the actual product and its qualities.
b)
Interesting
pictures
Interesting
pictures help create appealing stories. Showing products in remarkable moments creates
the perception of the product being exceptional. Like you we also use light to
create those moments.
c) Environmental
Using
surfaces, props and simple sets suggesting everyday environments is an
economical way of bringing the product into the lifestyle of your audience. Like
you, we also photograph a lot in the real world outside the studio.
d) God is in the details
Showing
detail of a product helps associate it with quality. Including close-up
pictures in your Instagram feed give products depth and makes the sequence more
engaging.
e) And a
suggestion...
Putting
pictures together creates stronger product - lifestyle connection than using
separate images. However, not all pictures in a sequence need to be of equal
impact. It is like music, you need the silence in between the notes to be able
to hear them. You may consider using this type of image sporadically so as to
put accents in the story.
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